There are different levels of strategy within a business organization. For example, the organization should have a defined “business strategy” for achieving marketplace success. The business strategy defines / drives how the organization will allocate its capital investment and operating resource dollars to develop competitive advantages and sustain long-term profitability.

A business organization should also have “operational strategies” that express how resources will be allocated to achieve production and short-term profitability targets.

Key points that are needed in expressing a good strategy include:

- a definition of the target destination (i.e. end-state vision)

- a definition of how the organization plans to reach its target destination (e.g., strategic objectives, strategic roadmap)

- the reasoning of why the organization / person will be successful by reaching its target destination and why the organization / person will be successful executing the plan

If you have any questions, just drop me an email.

What one word may seem to one business can mean something entirely different to another business.

The same is true for the level of posistion one works in, whether it is at entry level or executive level.

Strategy for me seems to define a means to an end, successful or not.

The reason why I keep it that simple is because not all strategies succeed, some do fail.

Either way, the goal is to accomplish something instead of leaving it half-completed.

Personally, when I talk about developing a strategy it means that I am seeking the big picture so that I can then get into the hows…which, by the way, I find come a lot easier once I have determined my strategy.